Quantitative research designs are either descriptive [subjects usually measured once] or experimental [subjects measured before and after a treatment]. Colorado State University; Singh, Kultar. A descriptive study establishes only associations between variables; an experimental study establishes causality. 1.2. Qualitative research looks at opinions, concepts, characteristics, and descriptions. When the characteristics of quantitative or qualitative research are discussed, the four essential elements of the research process must be addressed. QUALITATIVE RESEARCH DR. MAHESWARI JAIKUMAR 2. One of the underlying tenets of quantitative research is a philosophical Thousand Oaks, CA: Sage. Both kinds of research have their advantages and disadvantages. Characteristics of qualitative and quantitative research approaches. People quite often come across one or two surveys or questionnaires. Qualitative and Quantitative Research As varied as the research topics that are available to researchers, the methodologies associated with quantitative and qualitative research are equally diverse. Because of this characteristic of quantitative research, most organizations prefer to invest in quantitative research rather than investing in qualitative research. Quantitative research focuses on numberic and unchanging data and detailed, convergent reasoning rather than divergent reasoning [i.e., the generation of a variety of ideas about a research problem in a spontaneous, free-flowing manner]. A decision can be taken for the entire population based on the outcome of the sample population. As a result, it causes the research to be more up close and personal. The type of study techniques for collecting the data of quantitative research can be further differentiated into the following process. 12th ed. Realism, subjectivism and the ‘paradigm wars’ Now we have defined quantitative research, it is a good idea to compare it with qualitative research, to which it is usually put in opposition. Investigate the current scenario and theory surrounding encompassing your drawback or issue. A. Characteristics of Quantitative Research. Characteristics of Quantitative Research The goal in conducting a quantitative is to determine the relationship of one thing to another within a population. This data however has to be analyzed to make sense of. age, the number of children, educational status, economic status). Quantitative research deals in numbers, logic, and an objective stance. Two general approaches are widely recognized: quantitative research and qualitative research. Research is used to test a theory and ultimately support or reject it. The first and foremost characteristic of quantitative research is the large sample size to conduct research. Variable manipulation. Characteristics of quantitative research A) Strengths . Quantitative research questions are generally used to set the scene for an entire study or industry report. According to Anaekwe (2002), some of the characteristics are: Research is Systematic: This means that the steps fol owed have to be sequential and logical. Close-ended question’s answers are more specific and right to the question than the open-ended questions. Responses to open-ended questions are more detailed and scattered, and it requires real skills to pick out the answers that you need. Quantitative research is a form of research that relies on the methods of natural sciences, which produces numerical data and hard facts. Also, a participant is only required to fill out the questionnaire and is not required to be part of the research process for a long time. This quantitative research intended to explain a phenomenon or issue ... and then the appropriate methods and techniques were recommended taking into consideration the characteristics of … This course emphasizes understanding organizational data. If you continue with this browser, you may see unexpected results. These characteristics have been explained here in simplest terms to understand and to implement. Quantitative research focuses on numeric and unchanging data and detailed, convergent reasoning rather than divergent reasoning [i.e., the generation of a variety of ideas about a research problem in a spontaneous, free-flowing manner]. Moreover, the Outcome of quantitative research is easy to understand and explain. Replication: Quantitative data is based … The subjectivity of its methodology is a secondary concern. Empirical . You can follow me on Facebook. In this paper I will define three of these characteristics in a quantitative and qualitative research design and discuss and compare their differences. Academia.edu is a platform for academics to share research papers. Survey Research is the most elementary tool for all sorts of quantitative research techniques. This type of empathetic approach in a quantitative research is a very unique in characteristic. Great deal to the reader geographic locations to collect numerical data when you practically conduct a research a popular of... Research strategy that focuses on quantifying the collection and analysis of data like you using... Concerned to a smaller group to which the results of quantitative research which refers to its necessity to at., when a researcher is conducting a research study establishes only associations between variables, make predictions test... 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